OR This self explanatory operator searches for a given search term OR an equivalent term. For instance, if you have an unhealthy fascination with the famous ‘Sheens’ you could search for: – (and +) The – operator removes pages that mention a given term from search results. For example, if you were searching for information about Manchester, but didn’t want your results to be polluted by information about the city’s red clothed football team, you could search for the following: ~ Adding a tilde to a search word tells Google that you want it to bring back synonyms for the term as well. For example, entering “~set” will bring back results that include words like “configure”, “collection” and “change” which are all synonyms of “set”. Fun fact: “set” has the most definitions of any word in the dictionary. site: This searches only within a given domain – delectable when you want to only search within the confines of a particular site. For instance, if I were looking for members of my close peer group that I regularly go drinking with, on Twitter, I would search for the following (in turn, not all at the same time): link: Use this operator to find links to a domain. Bonus note: Google only provides a sample of backlinks, meaning that this operator isn’t very useful for uncovering the complete selection of links to a site, but it is good for quickly identifying a sample of sites that link to a specific domain. For example: allintitle: (and also intitle:) Searches only for sites with the given word(s) in the page title. Intitle: does the same thing but for single words and can be used with more flexibility. For instance, if I searched: intitle:hammer nails allintext: (and also intext:) This operator searches only for sites where the given word(s) are in the text of the page. allinanchor: (and also inanchor:) This shows sites which have the keyterms in links pointing to them, in order of the most links. For instance, if I searched for allinanchor:helicopters, Google would show me the top sites which are linked to, where the anchor text for the link is “helicopters”. allinurl (and also inurl:) Similar to the last few, but fetches results where the key words are in the URL. This is useful if you’ve forgotten the exact URL of a website, but can still remember bits of it. Note: in blog search this same function is blogurl:, making it handy for searching for topics on specific platforms. For example: blogger blogurl:wordpress inurl:view/view.shtml allinpostauthor: (and also inpostauthor:) Exclusive to blog search, this one picks out blog posts that are written by specific individuals. For instance, if you wanted sound advice on how to use Online PR and Social Media to improve your company’s ROI, you could try: allinpostauthor:Roger Warner * Putting an asterisk in a search tells Google ‘I don’t know what goes here’. Basically, it’s really good for finding half remembered song lyrics or names of things. If you put the asterisk in a search like: + (immediately before query) Google is now craftily providing a wide range of synonym results in response to relevant search queries. For example, if I search for “California”, Google knows that this is the same as “CA” and will also return results for the latter but – and it’s a huge but – if I suffer from abbrphobia (fear of abbreviations), then just looking at the word “CA” will hurl me into a massive world of terror. I want to avoid these words like my life depends on it. So, I use: related: Simple: it returns searches for sites that are related to a given domain. This one is interesting for testing Google’s semantic perception of a given domain, for example: .. Use two full stops to search in a range of numbers, for example: info:website Using this operator will tell Google to bring back information about a certain domain. It reveals: loc:placename This operator brings back results from pages in a given place. Even better, it can be used to search for specific types of places within that location, for example: define:phrase Google can do anything. If you search: daterange: This query will search within a given date and time range, but is a bit unusable because dates must be entered in the tricky Julian format. For example, the string: source: This is one that only works in Google News search. If we look for: location: This is another news operator that allows you to search for articles by location: location:London filetype: This lets you search for a certain filetype. For instance: movie: If you search: phonebook: This seems to only work in the US, but if you search: weather: This is a great and simple one: stocks: I use this query to track the stock price of my investment portfolio – AND NOW YOU CAN TOO. Just use the operator followed by the company ticker symbol that you wish to receive information on, for example: cache: Shows Google’s most recent cache of a webpage. map: Adding the word map after a locational search forces Google to produce map-based results. linkdomain: This operator, followed by the URL of the site, will return a fairly comprehensive list of links to a page or domain (more comprehensive list than Google provides, anyway). For example: linkdomain:bynd.com inbody: Similiar to Google’s intext, this searches for mentions of a given term in the body of the page feed: Simple: finds feeds on a website, based on searched-for terms. This is a good way to find blogs. contains: Finds pages that link to particular filetypes. For instance, if I wanted to find pages containing MP3s of my favourite band – Mike and the Mechanics – I would search for “Mike and the Mechanics” contains:MP3. You can also use this query with the site: command, to search within a given domain. IP: Finds results based on a given IP address. language: Finds results in a given language, for example: